AA/Warc: UK adspend hits highest-ever Q1 growth
Forecast for 2024 is 7.7% growth to £39.4bn.
Ferrero appoints McCann Worldgroup to European Kinder and Tic Tac creative account
The multinational said the review had resulted in ‘new partners to support its global creative initiatives’.
Adam & Eve/DDB tops IPA Effectiveness Awards shortlist
The agency was shortlisted four times for its campaigns.
'Identify women by mindset not age', study by The Kite Factory and Southpaw urges
Almost half of women between the ages of 45 and 54 feel misrepresented in advertising.
ITV ad revenue climbs 10% but ITVX subscribers drop
Decline in subscribers due in part to migration of BritBox UK users to ITVX Premium.
Haymarket’s inaugural Global Impact Report reveals sustainability progress
Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.
Rick Brim, Vicki Maguire and Felix Richter join Big Awards judging panel
Late entry deadline is today, 25 July.
Optimize Google’s new Interaction to Next Paint metric
30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve…
‘Beyond a telly ad’: why Xbox and McCann went long-form for ‘The everyday tactician’
McCann creatives tell the story behind the Cannes Lions Grand-Prix winning campaign.